Samantha Siew
Design Portfolio
Color & Logo Concepts: Takhzyro (Lanadelumab)
JUICE Pharma Worldwide
Part of the concepting and logo development team for Lanadelumab. The name was not confirmed at the time when we were pitching. My goal was to create an elegant and strong logomark that represented freedom from HAE, a metaphorical symbol of taking off.
DAVID WEISZ CAMPAIGN IDEAS
David Weisz
Proposed 3 campaign ideas to promote the David Weisz Fine Jewelry brand. All of which would require product photography, social media promotions, printed materials, and digital banners on the website. The ideas stemmed from who would wear these pieces, where they would fit best, and for what special occasion. As a woman, I consider fine jewelry to be something you wear on such special occasions. However, for your day to day pieces, versatility plays a huge part in how often a piece gets worn. If it matches with everything, it will be everywhere with all of your outfits. Existing David Weisz products are highlighted in black boxes.
TRULICITY Grocery Store TV AD
Grey Group
Concepted and storyboarded for the Trulicity 60 second TV ad. Characters decisioned included the main storyteller, the related everyday local Grocery Store owner who also has a family that he loves spending time with on the weekends. By lowering his A1C, he can continue to be a part of important milestones in his daughter’s life, such as buying her first car.
Color & Logo Concepts: Viaskin - DBV Technologies
JUICE Pharma Worldwide
Part of the concepting and logo development team for Viaskin allergy patch pitch. The goal was to create a logomark that used the shape of the patch and to make it family friendly. The logo I created was placed as logo 1 of the pitch among the 4. My thinking behind my design was to make it as round and simple as possible. The patch is already a very friendly and approachable shape. Since the goal was to have it be family friendly, my concept was based on communication between parent and child - represented in the larger and smaller circular shapes above the text.
TRULICITY CONCEPTING: “TRU TACTICS”
Grey Group
Trulicity wanted a new brand campaign ideas to get people on Trulicity and stay on it. The team and I came up with a variety of concepts and categorized them according to their theme. I was responsible for putting the whole deck together, but especially responsible for the following concepts: “Healthy Highway Eats,” “Cut the BS," “A Masterchef Challenge,” “Recipe for Success,” “Starter Kit” and “#48Hrs,”
