Hello, I’m Samantha Siew, a New York–based Art Director and Marketing Designer who thrives at the intersection of creativity, storytelling, and strategy. I believe design is more than what it looks like — it’s how it communicates, inspires, and drives impact.

Even when I was little, I loved art and design — sketching, experimenting with colors, and imagining worlds. I have Walt Disney and the Imagineers to thank for inspiring me to dream big and see creativity as a force for storytelling and wonder. I’m grateful to have turned that passion into a career, and I approach every project with the same curiosity, imagination, and sense of possibility that first drew me to design.

I began my career at Juice Pharma Worldwide, where I quickly took on the challenge of designing for healthcare brands and concepting and pitching creative solutions to new business opportunities. Navigating high-stakes projects early on taught me how to think strategically, adapt quickly, and grow as a designer. At Grey Group New York, I continued to refine my storytelling and art direction on campaigns for clients like Eli Lilly, Volvo, and Riot Games.

At BNY Mellon, I expanded into branding, event planning, and coordination, creating internal visual systems, executive presentations, and ensuring cohesive experiences across initiatives. Most recently, at Bayport Funding, I focus on brand management and marketing design, overseeing event planning, travel coordination, team coordination at large-scale events, and producing social content, pitch decks, and digital campaigns.

Outside of work, I stay inspired by immersing myself in creative projects — experimenting with photography, content creation, and learning new design tools on my own. Exploring new techniques keeps me curious and constantly growing as a designer.

Looking ahead, I’m focused on making an impact wherever I work next, continuing to grow as a creative, and building experiences and brands that are thoughtful, engaging, and memorable. I bring the same childlike curiosity, imagination, and sense of wonder that Walt Disney and the Imagineers instilled in me to every project, striving to create work that feels alive, inspiring, and purposeful.