Olumiant HCP Campaign Sales Aid
Grey Group
Designed a sales aid using Olumiant’s brand imagery of hope and positivity, and Olumiant colors.
Travatan Z infographic and aao digital banners
JUICE Pharma Worldwide
The ask was to create an infographic and logo that celebrates Travatan Z’s 10 year journey. The infographic was then optimized into AAO Digital Banner sizes and appropriate formatting for the convention. Since Travatan Z’s brand image and call to action represents a journey, a treadmill was added in front of the screen for users to navigate through the Travatan Z Journey, one carousel banner at a time.
Olumiant feedback loop: “Ripple effect”
Grey Group
Concepting for driving Olumiant using a feedback loop called “Ripple.” The idea is to have a program for patients where would use a smart device called a “Rheumie” to track the patient’s data and display it on the weebsite and app.
TRULICITY Grocery Store TV AD
Grey Group
Concepted and storyboarded for the Trulicity 60 second TV ad. Characters decisioned included the main storyteller, the related everyday local Grocery Store owner who also has a family that he loves spending time with on the weekends. By lowering his A1C, he can continue to be a part of important milestones in his daughter’s life, such as buying her first car.
ALCON glaucoma Coloring book
JUICE Pharma Worldwide
Alcon wanted to train, educate and refresh reps on information about glaucoma. I came up with an activity coloring book that allowed for a fun, unique learning experience. This was printed and handed to them with a set of color pencils.
OLUMIANT TOGETHER PERSONAL GESTUREs
Grey Group
Using fun and exciting GIFs/images containing inspirational messages embedded in e-mails, the project’s goal was to celebrate patients on their Olumiant journeys, and encourage them to keep going. These e-mail templates were mocked up using Sketch.
TRULICITY CONCEPTING: “TRU TACTICS”
Grey Group
Trulicity wanted a new brand campaign ideas to get people on Trulicity and stay on it. The team and I came up with a variety of concepts and categorized them according to their theme. I was responsible for putting the whole deck together, but especially responsible for the following concepts: “Healthy Highway Eats,” “Cut the BS," “A Masterchef Challenge,” “Recipe for Success,” “Starter Kit” and “#48Hrs,”
