Samantha Siew
Design Portfolio
concepting: takhzyro (Lanadelumab)
JUICE Pharma Worldwide
Part of the concepting and logo development team for Lanadelumab. The name was not confirmed at the time when we were pitching. My goal was to create an elegant and strong logomark that represented freedom from HAE, a metaphorical symbol of taking off.
DAVID WEISZ CAMPAIGN IDEAS
David Weisz
Proposed 3 campaign ideas to promote the David Weisz Fine Jewelry brand. All of which would require product photography, social media promotions, printed materials, and digital banners on the website. The ideas stemmed from who would wear these pieces, where they would fit best, and for what special occasion. As a woman, I consider fine jewelry to be something you wear on such special occasions. However, for your day to day pieces, versatility plays a huge part in how often a piece gets worn. If it matches with everything, it will be everywhere with all of your outfits. Existing David Weisz products are highlighted in black boxes.
TRULICITY Grocery Store TV AD
Grey Group
Concepted and storyboarded for the Trulicity 60 second TV ad. Characters decisioned included the main storyteller, the related everyday local Grocery Store owner who also has a family that he loves spending time with on the weekends. By lowering his A1C, he can continue to be a part of important milestones in his daughter’s life, such as buying her first car.
